public relations in japan

Communicating: A Guide to PR in Japan 8th Edition 2018 Dentsu Public Relations Inc.Public Relations in Hyper-globalization Essential Relationship Management - A Japan Perspective【電子書籍】 Takashi InoueNationalism: The Media, State, and Public in the Senkaku / Diaoyu Dispute - East China Sea Islands, China and Japan, Sino-Japan Relations, Kurils, Nansha, Spratly, Dokdo, Takeshima, Rhetoric, Trends【電子書籍】 Progressive ManagementCommunicating: A Guide to PR in Japan 8th Edition 2018【電子書籍】 Dentsu Public Relations Inc.洋書 Japanese-American relations: a list of works in the New York public libraryJapanese-German Relations, 1895-1945 War, Diplomacy and Public Opinion【電子書籍】Tohoku Earthquake and Tsunami - 3.11 and Public Opinion of the Japanese Self-Defense Forces (SDF): Trending Toward Normalization Disaster Leading to Improvement in Civil-Military Relations in Japan【電子書籍】 Progressive ManagementJapanese Public Sentiment on South Korea Popular Opinion and International Relations【電子書籍】Public Relations in Japan Evolution in a Culture of Lifetime Employment【電子書籍】
 

商品の説明

  • Dentsu Public Relations Inc. 株式会社電通パブリックリレーションズ ワイリー・パブリッシング・ジャパンコミュニケイティング ア ガイド トゥ ピーアール イン ジャパン エイトエディション ニセンジュウハチ デンツー パブリック リレーションズ インク カブシキガイシャ デンツー パブリック リレーションズ 発行年月:2018年03月01日 予約締切日:2018年02月08日 ページ数:140p サイズ:単行本 ISBN:9784939028502 本 ビジネス・経済・就職 マーケティング・セールス 広告・宣伝 ビジネス・経済・就職 産業 商業
  •  

    商品の説明

  • <p>Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book.</p> <p>For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. T...
  •  

    商品の説明

  • <p>Professionally converted for accurate flowing-text e-book format reproduction, this unique study considers the extent to which China and Japan are instrumentally influencing nationalist rhetoric in the media in order to advance state interests. Since diplomatic normalization in 1972, Sino-Japan relations have hit a new low due to escalating military and diplomatic confrontation around the islands in the East China Sea, known as the Senkaku in Japan and the Diaoyu in China.</p> <p>Media analysis indicates a pattern of rising nationalist rhetoric in both Japan and China over the 23-year period from 1990 to 2013. Contextual analysis of historical events also suggests that both China and Japan have used the dispute instrumentally to bolster domestic support while attempting to manage nationalist rhetoric in order to prevent negative international consequences. However, due to popular nationalism transforming journalistic and political consensus, Tokyo's influence over the media...
  •  

    商品の説明

  • <p>As the world’s third-largest economy, Japan represents an attractive prospect to many companies seeking to expand their business overseas. But the country’s unique cultural and linguistic landscape can often mean that, in contrast to nearby business hubs like Hong Kong and Singapore, global norms of corporate communications do not necessarily apply. Full of information designed to help bridge this gap, “Communicating” is a must-read for PR practitioners, business managers, and media studies researchers with an interest in Asia.Compiled and edited by an international team of communications professionals, since its first publication in 1988, “Communicating” has been the only English-language publication to offer an in-depth exploration of Japan’s complex communications ecosystem. In 2015, the seventh edition received the International Public Relations Association’s Golden World Award for Excellence.Editorial Team:Editor-in-chief: Kyoko Fujii TakagiEditors: Craig Dandridge, Natsuk...
  •  

    商品の説明

  • *** We ship internationally, so do not use a package forwarding service. We cannot ship to a package forwarding company address because of the Japanese customs regulation. If it is shipped and customs office does not let the package go, we do not make a refund. 【注意事項】 *** 特に注意してください。 *** ・個人ではない法人・団体名義での購入はできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 ・お名前にカタカナが入っている場合法人である可能性が高いため当店システムから自動保留します。カタカナで記載が必要な場合はカタカナ変わりローマ字で記載してください。 ・お名前またはご住所が法人・団体名義(XX株式会社等)、商店名などを含めている場合、または電話番号が個人のものではない場合、税関から法人名義でみなされますのでご注意ください。 ・転送サービス会社への発送もできません。この場合税関で滅却されてもお客様負担になりますので御了承願います。 *** ・注文後品切れや価格変動でキャンセルされる場合がございますので予めご了承願います。 ・当店でご購入された商品は、原則として、「個...
  •  

    商品の説明

  • <p>Written by a team of Japanese and German scholars, this book presents an interpretation of Japanese/German history and international diplomacy. It provides a greater understanding of key aspects of the countries' bilateral relations from the end of the Sino-Japanese War in 1895 to the parallel defeat of Germany and Japan in 1945.</p> <p>New research is explored on the military as well as ideological interconnections between Japan and Germany in the closing years of the nineteenth century, the First World and the development of bacteriological warfare during the Second World War. In addition, the book's focus on the Second World War significantly re-interprets two familiar axis of Japanese-German relations: the impact of Nazi ideology on Japanese "fascism", and the Axis Alliance.</p> <p>Drawing on German as well as Japanese archival sources, the book presents a revealing examination of a crucial period in the modern history of Western Europe and East Asia. As such it wil...
  •  

    商品の説明

  • <p>This report has been professionally converted for accurate flowing-text e-book format reproduction. When the largest earthquake ever recorded in Japan's modern history struck on the afternoon of March 11, 2011 (3.11), the resulting tsunami and nuclear disaster contributed to the crisis quickly spinning out of control. While the central government's reaction was lambasted by the media and the public, the positive reception of the Japanese Self-Defense Force's (SDF) response efforts represented a possible shift in the place and perception of the organization. This research seeks to find what lasting effect, if any, 3.11 had on public opinion toward the SDF. It also investigates whether any such potential shift has an observable impact on Japan's recent moves toward apparent normalization. It analyzes the events and trends during and following 3.11 as well as those surrounding comparable disasters in Japan's past. Several modern case studies from disasters in Chile, Indonesia, and...
  •  

    商品の説明

  • <p>The contributors to this book demonstrate empirically how Japanese public opinion is formed amid strained Japan?South Korea relations.</p> <p>Studying public opinion in Japan and South Korea is critically important for exploring the causes and consequences of the deterioration of the relationship between the two countries. Japan?South Korea relations are at their worst level since World War II. Faced with North Korea’s nuclear threat and China’s regional and global advances, Japan and South Korea are each allied with the US and function as key stabilizers within the Asia?Pacific "Pax Americana." These relations play a decisive role in East Asia’s international security.</p> <p>The contributors explore a variety of social scientific methodologiesーboth conventional quantitative surveys and experiments, as well as quantitative text analyses of published books and computational analyses of social media dataーto disentangle the dynamic relationship between Japanese public o...
  •  

    商品の説明

  • <p>Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
  • 上に戻る